A few months ago I bought Miss Jessie's Jelly Soft Curl. But due to the fact that I'm product junkie I didn't actually use it until about two weeks ago. The goal of this product is create a lasting hold without the crunch of typical gel. The directions say to apply product to clean, damp, and detangled hair. Because I was twisting my hair, my head was already sectioned into four parts and I applied all products right before I twisted that piece. I put Jelly Soft Curls on my hair after my leave-in and coconut oil. As I raked the product into each section of hair, I could really see the hair starting clump together creating a nice curl. I hardly ever diffuse my hair but I'm interested to see how it would turn out with this product. The product to me kind of smells like laundry detergent. I really like this product. Will I buy again?..... The jury is still out but I will enjoy using it until it's gone.